CV

Communications Strategist

Consultant • 2015 — Present

  • Managed 70+ projects to build and enhance brands, including developing digital marketing plans; conducting trend analysis and forecasting; crafting press releases; designing websites; and creating content and copy for social media, email, and SMS.

    Developed, designed, and implemented digital content and strategy for national foundations, advocacy organizations, universities, and tech startups, including for a $50M pooled philanthropic fund supporting implementation of IRA, BIL, CHIPS, and ARPA.

    Spearheaded rebranding initiative for a key client, including conceptualizing and building a new website with SEO optimization resulting in a 299% year-over-year increase in website visitors and a 486% year-over-year increase in page views.

    Oversaw complex project timelines and conflicting priorities for key clients across 40+ stakeholders and cross-functional teams.

    Monitored benchmarks on brand performance to identify brand elevation, content quality, and customer/stakeholder engagement opportunities, leading to increased visibility and effectiveness of media campaigns.

Co-Founder & Chief Executive Officer

Et al, Inc. • 2019 — 2022

  • Conceptualized, designed, and launched a digital network for women and gender-diverse freelancers providing portfolio hosting, community building, and business resources to increase collective power; grew platform to 200+ beta users across 6 industries.

    Led day-to-day management and operations of a 5-member team, including overseeing all platform and social media strategy, managing full-stack technical development, and facilitating media and new member outreach and community building.

    Raised $47,000 in non-dilutive funding from mission-aligned sources, including completing a Kickstarter campaign, winning the Berkeley Center for Equity, Gender, and Leadership Pitch Competition, and receiving multiple impact-focused grants.

    Orchestrated social media and influencer marketing campaigns, scaling member community to 2,500+ in 2 months.

Deputy Director of Digital Strategy & Events

Inspiria Global Events • 2017 — 2019

  • Developed and implemented firm’s strategic communication plan, including overseeing design, drafting, targeting, and execution of client RFPs and managing marketing, paid promotions, social media advertisements, and direct mailings.

  • Directed firm-wide social media accounts, incorporating marketing and analytics to increase website and Facebook traffic by 25,000+ over 2 weeks; achieved 600+ unique link clicks and tripled overall engagement.

  • Supported logistics, planning, and execution of 15 global events with 50-300+ attendees, including vendor negotiation and event staff management, contract development, and event marketing for international and US-based clients. 

Communications & Business Development Associate

Freshfields Bruckhaus Deringer, LLP • 2016 — 2017

  • Authored and published visual marketing and branding materials in German and English for 30+ prospective clients.

  • Facilitated end-to-end communications campaigns, relationship management, and event planning for Fortune 500 clients.